Here’s another reason you’re not starting:
“I don’t know where to start.”
I was in business ten years ago. I was cruising. What happened?
(I got tired. I quit.)
I started over recently and now have to figure out how to do this business thing all over again. (Well, not all over again—I learned a few things, but still.)
I don’t know where to start.
Just one example. LinkedIn.
I joined LinkedIn in 2007. Like most other social networks, I didn’t know what to do with it. Business got busy (eventually), so I stopped using it. Then I stopped doing business … for like seven or eight years. (Well, that’s not entirely true—I’ve done a few projects since then. Still, it feels like starting over.)
Now that I’m “back to business,” I’m also getting back to the things I know helped me the first time around (wobbly things, but hey, they were something)—LinkedIn was one of them. And, just like then, I’m stuck with the question, “What do you do here?” Like Twitter. Like Facebook. I have no idea. I’ve spent the last several days trying to figure it all out (again), and in the twelve years (almost to the day) that I joined LinkedIn, I still don’t know what to do.
The problem? (There are many.) First, the stage is not my thing (I much prefer intimate exchanges, one person to one person), so figuring out how to “entertain” is just not my bag. That said, I know I’ve met many (most?) of my one-to-one connections through places like LinkedIn.
Second, this feels like a circus—how do I decide the “acts” of the circus? And what will be “on stage” in the way of content? (And hasn’t it all been done?)
I got this close (where’s the pinching hand emoji?) to quitting today, when I looked over at a list of fifty topics I was planning to write for Rock Your Genius, which included a 37-item list of “reasons why you’re not starting.” This is one of them: not knowing where to start.
And here’s the answer I would give to a client (or friend) wanting to start something: just begin. Take a step, not the step or any specific step, just a step. Doesn’t matter how big or where to or even necessarily in what direction.
Inertia is a mf’r.
I’m starting with Reason #5: I don’t know where to start. Sounds like a perfect excuse … and a perfect place. Begin—just begin. Boldness has genius and power and magic in it.*
* Quote from John Anster, inspired by Johann Wolfgang Goethe’s play, “Faust.”